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How to Get Started in Consulting
- Part 1
Once you decided that a career in consulting is right for you,
there are a few things you can take care of from the get go to
ensure a smooth transition into the world of professional
consultancy. Like we mentioned earlier, organization plays a
key role in all phases of a consultant's career. From the early
stages of planning the business structure and types consulting
you wish to engage in, to the execution of daily workflow, to
the discipline required to keep legally sound income and tax
records, being a consultant can mean being efficient and
thorough in the areas of organization and planning. Whenever
possible, it is recommended to plan as far ahead as possible
for matters that can be planned ahead for.
Establish your businesses' legal/fiscal foundation. It is in
your best interest to formalize and solidify your business
structure right from the onset. This is in the interest of
having a well thought out plan both legally and for tax
purposes. In a nutshell, the three basic ways you can set up
your business from a legal standpoint are:
1. Sole proprietorship: This is the easiest to
accomplish from a legal point and requires the least investment
of time and funds to do. However, it should be noted, that sole
proprietors accept all business related liabilities at a
personal level. To put this in another way, in the eyes of the
law, the individual and the business are for all intents and
purposes the same entity. So, for example, if in the course of
your business dealings you come under legal scrutiny for any
reason (being sued by a client, for instance), resulting
litigation may be able to hold your personal finances and
assets as damages to the plaintiff in the case. To put it
bluntly, you are putting your butt on the line when you engage
in a sole proprietorship.
2. Partnership: This approach is similar
to sole proprietorship, but involves two individuals who
share legal and fiscal responsibility for the business
together. This partnership can be instituted in a variety
of ways and typically involves the interested parties
negotiating a contract that elaborates legally on the
particulars of the partnership "deal". For example, there
are "silent" partnerships, which involve certain parties
within the contract holding all legal obligations but not
participating in the actual running of the
business.
3. Corporation: A corporation is the most
legally and fiscally complicated method of starting a
business, but has its benefits as well. When a business
is incorporated it becomes a legal entity of its own.
Incorporation allows for businesses to take greater
strategic risks than sole proprietorships and
partnerships because they provide for a legal and fiscal
layer between the corporate entity and the individuals
involved in the business. Under normal circumstances,
someone starting out in the consulting world will not
have the need or the resources to incorporate, but it is
common for consulting firms (such as Booz-Allen-Hamilton,
for example) to establish their business in this
manner.
Build a thorough business plan. It is crucial to have a
sound business plan from the very beginning of your consulting
endeavor. A good rule of thumb is: If you can plan for it ahead
of time, by all means do so. This includes, but is not limited
to:
1. Pre-establishing your strategic approach for running
the day-to-day aspects of the business. This includes
considering items such as: Securing a business credit card,
establishing standard hours of operation, deciding whether or
not to invest in purchasing certain tools as opposed to renting
services or tools (like choosing between buying a laser printer
or using a service like Kinkos).
2. Marketing your business. Deciding how to market your
business in the most cost effective way possible. Will you need
business cards? Would it be in your best interest to hire
someone to design and develop a website for you? How about
radio or television advertisements? Newspaper ads?
3. Establishing principal funding. Will you be starting
this business from scratch out of your own pocket? Are you
interested in acquiring funding from an "angel investor"? Do
you have friends or relatives who may be interested in getting
in on the ground floor with an initial investment based on your
reputation and experience, which could later pay off for them
in the form of a return on their money? Perhaps you may want to
offset the initial investment by applying for a small business
loan at a financial institution. You will also certainly want
to investigate grants, tax credits, and loans made available by
the federal, state, and municipal government which are often
made available to individuals starting a new small business
(particularly if you live in the United States, which has many
programs available for just this reason). These are the types
of things you may want to take a closer look at when deciding
on how to find your venture.
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