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Introduction to the Consulting
Business
So, you want to be a consultant, eh? It can be a highly
competitive, extraordinarily difficult, and frustratingly
challenging business to be involved with at times, but the
level of freedom and amount of experience in many facets of the
business universe are a very positive trade off for all the
hard work. When handled correctly - and planned with care - a
career as a consultant can yield much more financial and
personal freedom for the professional.
An experienced consultant can make several
orders of magnitude more salary for a comparably educated
and experienced "company employee", and can enjoy many
other benefits, such as making your own schedule, working
on challenging and interesting projects within a wide
range of companies, getting responsibilities to match
your experience and your technical know-how, guiding your
own career development through obtaining multiple
simultaneous experiences in diverse professional sectors,
and increasing autonomy and responsibility along the
entire scope of your career.
Individuals who are attracted to the consultant, professional,
styling are usually described with terms like "self starter"
and "go-getter". Certainly this type of career decision will
demand a certain level of sacrifice, particularly at the onset
of your career. But through the steep experience curve and
unavoidable initial difficulties, many professional have
emerged with greatly satisfying, highly compensated, and most
importantly…immensely rewarding careers in the field(s) of
their choice.
Types of Consulting
There are nearly as many types of businesses in the consulting
universe as there are in the realm of traditional business.
Nearly every industry under the sun has spawned a thriving
ecosystem of self-starters and professional gurus who have
chosen to make their services available to the highest bidder.
Some of the most active and lucrative industries conducive to
supporting a consultancy career are listed below:
1. Computer consulting: There are many choices in the
realm of computer consultancy. You can find work repairing,
maintaining, and teaching people how to use various hardware
and software, assist major corporations in maintaining network
infrastructure, serve as a database admin, or any of a number
of computer related consultancies.
2. Business: If you are really good at setting up
fledgling businesses (and as a consultancy entrepreneur, it is
highly likely you are), business consultancy might be the right
thing for you. This makes an excellent side business that can
work within your existing paradigm. For example, you may
primarily set up your business as a computer consultancy, but
in the process of setting up your business, discover that you
are also a naturally fantastic business person. In keeping with
the multi-pronged approach to business (which we will go over
in more detail later), you may find that there are times you
can "farm out" your peripheral talents in getting people
started in businesses of their own (for a fee, of course) all
the while maintaining your primary technical consultancy.
Utilize your diversity.
3. Advertising: Advertising firms and freelance
designers of all varieties are being used in a consultant
capacity by everyone from small companies to huge multi
national corporations
.
4. Accounting: Every company needs someone to "do their
books", and accountants are the fastest growing segment of the
consultancy class today.
5. Communications/Public Relations: This is an area
commonly outsourced by companies for whom it is simply not cost
effective to have a full-fledged internal communications or
public relations department. Also, as companies grow, they may
find the need to add on a small staff, over time, to handle
these tasks. If finding a permanent position within an
organization via your consultancy is your goal, then
communications/PR consultancy may be just the field for
you.
6. Auditing: Companies outsource a wide variety of
auditing responsibilities to third parties due to efficiency
and lack of bias that could cloud the judgment of internal
employees. One example of a thriving auditing consultancy is
the current booming retail inventory market, which is currently
dominated by the large inventory firm, RGIS, but has room for
individual entrepreneurs to generate a fair amount of
business.
7. Gardening: A green thumb is a god given talent that
not everyone in the world is gifted with. You can network via
golf courses and social clubs to attain highest visibility
amongst those who may wish to retain the services of an expert
gardener
8. Human resources: HR is the perfect fit for those out
there with highly refined people skills. If you have strong
communication skills (both verbal and written) and enjoy
working directly with people, then an HR consultancy is right
up your alley. This is also another common position for
companies to outsource, particularly amongst high tech
startups.
9. Payroll management: This is an area that companies
commonly do not wish to handle internally. It requires a skill
set that shares characteristics of accounting and human
resources above, and can be very lucrative if done well.
10. Marketing: Much like we outlined in the Business
example above, in the course of building your own consultancy,
you may find that marketing is a particular strength of yours.
Companies will often hire consultants outside the hierarchy of
the internal "org chart" in the interest of getting a "fresh
viewpoint" or "thinking outside the box" when it comes to
marketing a new product or service as well as kick-starting
existing campaigns.
11. Executive headhunters: These are a common "bounty
hunter" type of consultancy available in the modern corporate
world.
12. Writing services: The pen is truly mightier than the
sword (and the word processor can kick the pen's butt to
kingdom come!). If you have the gift of the scribe, you will be
able to find numerous outlets for your services.
13. Publishing: People are publishing via a variety of
methods in today's world. Newsletters, articles, Internet,
magazines, and many other varieties of print and digital
publishing are very popular in the corporate sector as well as
within the government (the government is a great client for
consultancies, by the way).
14. Taxes: Just like accounting, taxes are another area
that companies often need help with. If you are a tax whiz,
this may be your calling.
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